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Facebook (Scams) for Business I received an email from a client earlier this week who received a strange call from a young woman in Kentucky. She called to ask about the free beach towels their company was giving away for “liking” their Facebook page. Come again?? Turns out a scammer created a fake Facebook page…
But an app can help consumers cut down on the waste You may have heard the USPS is turning to junk mail to try to turn around their several billion dollar budget deficit. A full 59% of all mail is already junk mail, and that accounts for almost 90 billion pieces of mail per year! …
Using Technology to Help Your Wallet In case you haven’t noticed or read the headlines recently, gas prices are on the rise. You may have your favorite local gas station to get your gas, but are you getting ripped off? We’ve all heard stories about gas stations gouging their customers when the wind blows in…
Helpful Tips for Online Shopping We see the horror stories on the news every holiday season– people getting trampled squeezing through the door of their favorite retailer trying to get their hands on one of the few “doorbuster” items that were advertised to draw the crowd. Those stories and experiences may be why Cyber Monday…
Tales of Money Lost If this topic resonates with you, read about our Rescue Me promotion. It seems every week we receive a call from a frantic business owner who was left in a lurch by their web development company and is in need of rescue. Unfortunately our industry is fraught with scams designed to…
And Waste Lots of Time and Money This company, we will call “some-company.com”, sells repair services in Timbuktu for burritos, chimichangas, tortillas, etc. (I’ve changed their real target keywords and phrases to protect them from embarrassment. ) In late 2009 “some-company.com” hired Webtivity to develop and execute a Search Engine Optimization Campaign for their website. …
Marketing Gone Bad It seems like I’m always writing about the bad stuff in our industry. But we see it everywhere and people fall for this stuff all the time! If no one fell for ‘Nigerian Lottery’ and ‘Guaranteed #1 Ranking on Google’ scams all of it would simply disappear and the world would be…
The Golden Rules of Using Email I received a panicked call last evening from a friend who I consider to be above average when it comes to technical prowess. She said she received an email from her bank that her online account was compromised. She frantically started relating a story about her friend whose identity…
“It’s too hard to remember all those passwords!” That’s the excuse we hear most often when we warn our clients about password security. There are lots of nervous people out there today who use the same password for their online banking, email account, Amazon account, PayPal account, and whatever else they do online. Popular website…
Treat Your Web Address Like Your Social Security # Around the holidays we hear a lot of stories about identity theft, so it seemed timely to do a post about protecting your company’s online identity. We have been in business for over 10 years and have seen the bad and ugly in our industry, and…