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Unique Soy Candles With A Message When Waxpressions Candle Co. came to Webtivity Designs they had spent a fair amount of money having a website developed overseas. But it didn’t capture the look and feel they were trying to achieve so they were seeking a company to help them improve their design. Once we evaluated…
Helpful Tips for Online Shopping We see the horror stories on the news every holiday season– people getting trampled squeezing through the door of their favorite retailer trying to get their hands on one of the few “doorbuster” items that were advertised to draw the crowd. Those stories and experiences may be why Cyber Monday…
Traffic vs. Conversions(originally posted on the Manatee Chamber of Commerce Blog) Over the past few years Google AdWords (also called Pay-Per-Click or PPC) has started getting a bad name because of the way some internet marketers and large media companies have misguided their customers. If someone is running a PPC campaign for you and the…
Leveraging Google’s Display Network Ecommerce has been one of the bright spots in our bad economy, growing at a rate of 12.6% in 2010. It can be a great way for businesses to stabilize revenue during traditionally slow times. But ecommerce website owners are often at the mercy of an online marketing consultant who doesn’t…
Does It Have to be Such a Wild Ride? In last week’s blog post I talked about the wider adoption of ecommerce and how rapidly it has grown over the past few years. This week I would like to explore the topic further. Anyone familiar with our market has heard people talk about “season”, which…
Ecommerce Growth Everyone agrees it has been a tough economy, but most people also realize there are bright spots in any bad economy. One of the bright spots over the past year and a half has been ecommerce. According to Forrester Research In 2010 ecommerce grew at 12.6%, to a total of $176.2 billion. Current…
Tales of Money Lost If this topic resonates with you, read about our Rescue Me promotion. It seems every week we receive a call from a frantic business owner who was left in a lurch by their web development company and is in need of rescue. Unfortunately our industry is fraught with scams designed to…
Every so often I read studies that were performed to survey the amount of effort businesses put into their online marketing. I am still astounded at the lack of resources being directed into the web, especially by small businesses. Research I’ve seen shows that up to 15% of small businesses don’t even have a website!…
Webtivity Projects Featured on PageDown’s Website What a pleasant surprise when we received a call from a company in California that was researching shopping cart solutions. One of the owner’s colleagues recommended looking into the PDshop shopping cart, a solution Webtivity has used for several of our clients over the years. When he arrived on…
While we are heading into the holiday shopping season this is a very simple thing to do that can greatly improve a customer experience. It’s always the little things that make the difference, and sometimes it’s the little things that they might not even notice. After a customer has ordered, if your shopping cart software provides…