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Our brain is constantly bombarded by sights and sounds. In order to make sense of the noisy world around us our brain automatically makes snap judgements–judgements we may not even be aware of. This sub-conscious psychology is exactly what we marketers try to tap into. To illustrate my point, let’s imagine you’re driving to a…
The phrase “eating your own dog food” has dropped out of vogue over the past few years, replaced by softer metaphors. It has commonly been used in the software development industry to describe the practice of companies using their own software in their daily operations as proof of concept. I think it is a metaphor…
Managing Your Online Reviews The other night I was watching an episode of Hotel Impossible on the Travel Channel (one of my few Reality Show guilty pleasures) and host Anthony Melchiorri confronted the hotel’s Marketing Director for answering negative online reviews sarcastically. The Marketing Director’s response was that he was trying to bring some levity…
But an app can help consumers cut down on the waste You may have heard the USPS is turning to junk mail to try to turn around their several billion dollar budget deficit. A full 59% of all mail is already junk mail, and that accounts for almost 90 billion pieces of mail per year! …
Value Proposition at its Worst A colleague told me a funny and unbelievable story that sparked today’s blog post. While he was leaving the office the other day he noticed a man standing outside the office next door. Apparently the man was estimating how much it would cost to move their office to a new…
What’s the trade-off? Have you ever stopped to wonder how one company can offer a product at a much lower price than another? As an internet marketing company, we are exposed to many businesses in many industries that operate under many different business models. As we delve into the discovery process with each of our…
How many people does it take to build an effective website? I frequently find myself having a conversation with potential customers about how many people it takes to develop an effective online marketing solution. Many seem to have the impression if you know how to repair or network computers, then you must know how to…
How One Little Girl Built an Empire Have you seen the Susie’s Lemonade commercial from Verizon? Even though this commercial has been running for over a month, I still haven’t tired of it. But you have to understand this in context—I rarely sit through commercials. I am that channel-surfing guy you can’t stand to watch…
Every so often I read studies that were performed to survey the amount of effort businesses put into their online marketing. I am still astounded at the lack of resources being directed into the web, especially by small businesses. Research I’ve seen shows that up to 15% of small businesses don’t even have a website!…
Normally I Blog about industry-heavy topics and techno-stuff. So while I could be writing about the fact that your phone provider is documenting your every movement with your GPS, I was inspired instead to do something a little different this time around. Earlier this week I attended a presentation, and the presenter is obviously…