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Google Transitions to Google+ Pages for Business Google has been trying to get more subscribers to Google+ and they implemented a change this week that they hope will begin to increase adoption. This week Google phased out Google Places, which contained company information, maps, directions, and customer reviews. Google Places has been replaced with Google+…
3% of Searches Affected The Google Search Blog has confirmed the “over-optimization” penalty has been factored into the Google search algorithm and made live. They are calling it the “webspam algorithm update”. Google estimates these latest changes will affect approximately 3.1% of English websites. In comparison, their initial Panda update in February, 2011 affected over…
2011 Year in Review Our clients trust us with their internet marketing, a task we take with great pride and the sober understanding that they are relying on us to help them grow their businesses in a tough climate. There is a lot of noise in our industry, and our approach isn’t about taking shortcuts…
What’s the trade-off? Have you ever stopped to wonder how one company can offer a product at a much lower price than another? As an internet marketing company, we are exposed to many businesses in many industries that operate under many different business models. As we delve into the discovery process with each of our…
How many people does it take to build an effective website? I frequently find myself having a conversation with potential customers about how many people it takes to develop an effective online marketing solution. Many seem to have the impression if you know how to repair or network computers, then you must know how to…
Honest SEO Tactics Prevail Over the past month the SEO world has been abuzz and industry tacticians have been watching closely to determine how recent changes to the Google algorithm will shape search results. We have noticed significant changes to our clients’ rankings over the past month, which are discussed below. One of the major…
Recent Google Changes Address Hacked Websites While doing research for a client I came across a Google result that would send chills up my spine if I were the website owner. The screenshot at right shows a Google result page where the top result has been flagged by Google as being “compromised“. If you look…
And Waste Lots of Time and Money This company, we will call “some-company.com”, sells repair services in Timbuktu for burritos, chimichangas, tortillas, etc. (I’ve changed their real target keywords and phrases to protect them from embarrassment. ) In late 2009 “some-company.com” hired Webtivity to develop and execute a Search Engine Optimization Campaign for their website. …
Marketing Gone Bad It seems like I’m always writing about the bad stuff in our industry. But we see it everywhere and people fall for this stuff all the time! If no one fell for ‘Nigerian Lottery’ and ‘Guaranteed #1 Ranking on Google’ scams all of it would simply disappear and the world would be…
So what is SEO? Over the past few months we have talked about many of the title in the SEO industry and things to watch out for when hiring a company to help position your website in the major search engines. Now we would like to shift gears and talk about all the things that…