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5 Ways to Handle Online Reviews to Win Customers

Why do online reviews matter? You already know that online reviews are feedback left by past customers on websites, but why should you even pay attention to them? There are hundreds of reasons why online reviews make a powerful online marketing tool. Most important of all is customer relationship management. Client satisfaction is the cornerstone…

Social Media

Facebook “Nearby Friends” Setting

Every so often I check my Facebook settings to make sure they didn’t surreptitiously change my privacy settings. Last night I checked my “Nearby Friends” setting to make sure I’m not sharing my current location to hundreds of people I don’t really know. It was turned off. Good! Except, wait a minute… Near the bottom…

Buyer Beware | Social Media

Still Looking for the Magic Pill

Business owners are constantly bombarded with marketing messages from companies in our industry: “#1 Google Rankings Guaranteed!”“5000 Facebook Followers in a Week!”“Get Rid of Negative Reviews!” Yelp released a PSA to their business owners warning of reputation management companies who claim to work with Yelp to perform services such as removing negative reviews, boost ratings,…

Social Media

Buying Facebook Likes Is Bad

I love spam. Not in the sense of actually loving it because really I HATE it. (I’m using the word “hate” here, as Melvin Udall said.) But I love it because it gives me so many topics to blog about and show our clients why the crap people are selling you on the internet is…

The Internet is Dead!

In the headline-driven web and the bumper sticker world in which we live, misinformation is all around us. Bloggers and news websites write candy-coated headlines to try to entice the all-important click to their website, and information consumers are so inundated with noise they don’t take the time to truly read any longer. In the…

Don’t Be Ugly

Over the past several months I’ve been unhappy about the new Facebook review feature they added, and many of my sentiments were outlined in this article released by ZDNet yesterday. After having my feelings validated, I decided to write an article about our own experience with Facebook reviews. What has amazed me over the past…

Converting a Personal Facebook Page to a Business Page

Back in the old days we were able to help our clients convert a personal Facebook page into a Business page, but Facebook has stepped up security measures. Now if we try to make this type of change, Facebook doesn’t recognize our IP address and blocks account access. This makes it a little difficult running…

Social Media

How to Merge Facebook Business Pages

If your company has more than one Facebook Business page, don’t worry! You can merge them together, and the process is actually pretty painless. If you want to merge these rogue Facebook Business pages together to control your social media presence, follow these steps. Before starting please reference the information on Facebook regarding merging Business…

Security | Social Media

Fighting Facebook’s Social Graph With Dopplegangers

The whole premise of social media is to meet people you may never have otherwise met. It can open business opportunities, introduce you to people all over the world, and perhaps help you meet your future spouse. It can also open you to significant risk. Think about your Facebook page or other favorite social media…

Search Engines | Social Media

Recommendation Engines

Helpful? or Diversity Suppressor? Search engines and social platforms have been stridently moving toward a “recommendation engine” model over the past several years. That means they track past behavior and try to figure out what information to serve to you based on that past behavior. In other words, instead of giving you a ‘true’ set…

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