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Don’t Be a So-and-So Have you ever received an alert from Facebook that “so-and-so tagged a photo of you”? This notification can probably elicit a wide range of emotions when it comes in. Panic if you just had an especially wild weekend and you can’t remember all the details. Or perhaps impatience if it shows…
Increasing Rankings Not Allowed TripAdvisor just sent an email notification to their customers that a company has been contacting TripAdvisor customers and offering to “boost their TripAdvisor ranking”. This is against TripAdvisor’s business model and they are apparently taking steps to prevent this from occurring. The email message is below as well as a screenshot…
Another Urban Legend I thought after this silly soliloquy started getting passed around Facebook and there was a collective belly-laugh from every reputable blogger and media source on the planet that this thing would quickly go away. Nope. Apparently it’s destined to be as sexy and pervasive as Lolcats. I continue to see people posting…
Facebook (Scams) for Business I received an email from a client earlier this week who received a strange call from a young woman in Kentucky. She called to ask about the free beach towels their company was giving away for “liking” their Facebook page. Come again?? Turns out a scammer created a fake Facebook page…
Google Transitions to Google+ Pages for Business Google has been trying to get more subscribers to Google+ and they implemented a change this week that they hope will begin to increase adoption. This week Google phased out Google Places, which contained company information, maps, directions, and customer reviews. Google Places has been replaced with Google+…
Managing Your Online Reviews The other night I was watching an episode of Hotel Impossible on the Travel Channel (one of my few Reality Show guilty pleasures) and host Anthony Melchiorri confronted the hotel’s Marketing Director for answering negative online reviews sarcastically. The Marketing Director’s response was that he was trying to bring some levity…
What’s the trade-off? Have you ever stopped to wonder how one company can offer a product at a much lower price than another? As an internet marketing company, we are exposed to many businesses in many industries that operate under many different business models. As we delve into the discovery process with each of our…
STOP SHOUTING AT ME!!!!! Recently I was a guest speaker for the Suncoast Technology Forum, speaking on the topic of social media marketing. During my presentation I asked for some feedback from the audience regarding their experiences with LinkedIn and my fears seem to be confirmed. I have grown accustomed to people misguidedly using Facebook…
Social Media Security and Success On Thursday, September 8, 2011 Troy Newport of Webtivity Design Solutions will be one of the Featured Speakers at Suncoast Technology Forum’s Quarterly IT-Educational Seminar. Where: Keiser University Auditorium (map) Date/Time: Thursday, September 8, 2011 from 5:30pm – 8pm
Every so often I read studies that were performed to survey the amount of effort businesses put into their online marketing. I am still astounded at the lack of resources being directed into the web, especially by small businesses. Research I’ve seen shows that up to 15% of small businesses don’t even have a website!…