Dear Angie’s List:
I’ve seen your four or five commercials. Over, and over, and over again. I get it–the painter stormed out of the room,
Sheeesh!!
Because these few same commercials have been running incessantly for what seems an eternity, whenever they appear on my boob-tube it’s like fingernails on a chalkboard for me. In fact, now that I look, the “red shoe” commercial was originally posted on YouTube in 2007. Am I in the minority here? Isn’t it time to change it up a little? Maybe a commercial about a pet store that sold a parrot that doesn’t talk? A driving instruction school whose cars only have 3 wheels? Something?? Anything???
From a consumer standpoint, when I see these stale commercials I think, “Gee, people must not be posting new things on their website, and they don’t have anything new to say–I wonder how much longer Angie’s List will be around?” That is a dangerous message to convey to your audience.
But again, maybe it’s just me… maybe I’m the one with the short attention span.
Now what was I talking about?