Video marketing has been one of the biggest trends this year. You Tube isn’t the only place for videos any longer. Social media marketing via video is everywhere, and live videos are becoming the norm.We are a living in an on demand society who have, and want everything right at their fingertips.
Thankfully, making video has never been easier. You don’t need any special or expensive equipment. The only thing needed is your phone! There are so many great apps available, that now making quality video is as simple as shooting it or putting a few pictures together in an app.
Here are some benefits of including video marketing as part of your marketing strategy.
Conversion
74% of users who watched an explainer video to learn more about a product or service subsequently bought it.
SEO Benefits
Google loves it! Search engine algorithms love content rich media such as videos.
Consumer Engagement
Not only does google like it, consumers do too, and they’re much more likely to like and share your content.
Here’s why video marketing should be part of your marketing strategy
- It can help build brand loyalty
- Video content can be used as a teaching tool for products
- 65% of the population are visual learners
- 100 million users watch online videos every day – Video Brewery
- Video is the most powerful tool in creating emotional connections
Video advertising should make up a significant portion of your advertising strategy. For questions or any advice on this topic, please contact us at Webtivity and we’ll be happy to help.