Website Design Tells the Story
We are all visual creatures and make purchasing decisions based on what we see. Your customers are no exception. When a potential customer researches your company online and compares your website to your competitors’ websites, they form an opinion about your company. If your website looks tired, amateurish and held together with duct tape, that is the exact impression potential customers will form about you and your company. That is why hiring a professional web design company is imperative for the success of your company.
PROFESSIONAL WEBSITE DESIGN
If your website is poorly developed from a technical standpoint it will not be search engine friendly, which means it will not rank well in the search engines. But developing a successful website isn’t just a technical endeavor. While technology is certainly an important part of the equation, it’s just the beginning of the story. You need to make sure when potential customers do arrive on your website they follow through and contact your company.
Professional web designers are trained how to use color, layout and hierarchy to evoke emotion, create demand, and shape the behavior of potential customers when they visit your website. You want website visitors to do something as a result of visiting your website: Call Now; Email Us; Buy Today. There is an art to shaping customer behavior and that is where the Web Design Team at Webtivity Marketing & Design excels.
WEBSITE DESIGN PROCESS
Our clients appreciate our clear process, communication and timeline commitment. We do not hold own a client’s website hostage. When you pay for your website, you own it.
CONTENT MANAGEMENT SYSTEMS
Do-It-Yourself website management sounds great but then comes the real world of customers, employees, suppliers, accounting, etc. We can give you a CMS and support it when you can’t.
ECOMMERCE WEB DESIGN
Selling online is not an endeavor to be taken lightly. While eCommerce can be very profitable for your business, it can also open your business to unnecessary risk and headaches if your Internet marketing company doesn’t advise you properly.
WEB CONTENT WRITING
Many do not realize website text is one of the most influential factors for the success of a website. Your website copy is one of the most important determining factors on how well your website ranks in the search engines
WEBSITE ADA COMPLIANCE
What is ADA? ADA stands for the Americans with Disabilities Act. It became law in 1990 with a stated goal to stop discrimination against individuals with disabilities in all areas of public life. The ADA has five main components, known as Titles.
For our purposes, Title III of the ADA deals with public accommodations and commercial facilities that include websites. Title III is enforced as a strict liability law by the U.S. Department of Justice. That means there are little to no excuses to be uncompliant.
Web accessibility is an evolving set of requirements with no formal agreed-upon set of standards. Although not legally sourced, courts have referenced WCAG 2.0 in cases involving the ADA.
EXPERT SOLUTIONS THAT GETS RESULTS
Some in our industry have done a great disservice to business owners by trying to convince them they can design their own website and have a resulting effective solution. What many business owners don’t understand is that those do-it-yourself solutions are often clunky, time-consuming and not search engine friendly. That means a business owner spends inordinate amounts of their valuable time trying to build and maintain a website instead of focusing on using their expertise to grow their business. What is your time worth?