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Food for thought: 330 Million Americans using some 200 Million smartphone devices who tend to use their smartphone as ones ‘life remote’. A May 2014 study from Google revealed near 60% of consumers use Google search every month to find ‘local’ information in which 1 in 5 local searches leads to an in-store purchase. These…
About Google Alerts Google Alerts is a service that monitors the web for keyword topics you want to track, such as your name, company name, product name, etc. Based on criteria you provide Google delivers the results to your e-mail. This service is useful for many reasons, such as monitoring the web for specific information…
Troy Newport from Webtivity Marketing & Design will be participating in a panel discussion of local news organizations and advertising agencies. Not sure how to contact reporters? Write a press release? Track your company’s mentions online? Learn from the pros how to develop your advertising campaign, track your brand and stage an event (press conference,…
If you’ve had a website for any length of time you’ve likely been spammed by someone who claims to be an expert, specialist, guru, Jedi, or whatever other self-aggrandizing expression they use to describe their online marketing prowess. The email probably told you they’ve noticed your rankings have dropped, you can’t be found on the…
If Disney spent a Billion–yes with a B–dollars on an initiative, you should probably pay attention, right? (That’s a trick question, the answer is Yes.) What did they spend all that money on? Friction reduction. That means they are trying to make it easier to do business with them. They want you to get you…
Today I was on a call with a client based in Ohio and he said something that reminded me why I come to work every day. “Almost all of our competitors from when we first started working together have gone out of business. What you guys have done for us has helped us stay in…
It’s not your fault — you’ve been conditioned to ask for it. It’s a buzzword you’ve heard over and over again. You’ve gone to workshops, you’ve read blogs, you’ve seen ads for it, you get spam through your website every day for it. “Rank #1!” SEO SEO SEO. What if I told you SEO isn’t…
Webtivity has been selected to develop a comprehensive social media strategy for the Tampa Bay Beaches Chamber of Commerce. The initial phase of the relationship will include optimizing existing social media properties and evaluating current strategies. Future phases will include refining messaging, cultivating a more active audience in the areas of tourism and local business,…
Search Engine Optimization has evolved, and that means your strategies must evolve too! Join Troy Newport of Webtivity Marketing & Design as he explains how the internet views your business and can introduce potential customers to your door–if you do things right! Some of the topics to be covered: meaning of “semantic search” role of…
Since “The Snappening” happened last week and tens of thousands of photos and videos leaked onto the internet several people have asked my opinion about it. During conversations some have said things like, “Don’t take naked pictures of yourself and send them to people if you don’t want them going public!” Others have exclaimed, “We…