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Every so often I check my Facebook settings to make sure they didn’t surreptitiously change my privacy settings. Last night I checked my “Nearby Friends” setting to make sure I’m not sharing my current location to hundreds of people I don’t really know. It was turned off. Good! Except, wait a minute… Near the bottom…
Whenever I hear clients ask about Yext, it’s all I can do to stop myself from facepalming. That being said, Yext is not without appeal. I understand local search optimization to the average person is at best confusing, and the relationship between local ecosystem directories can easily be described as “complicated”. Patience is certainly a…
Business owners are constantly bombarded with marketing messages from companies in our industry: “#1 Google Rankings Guaranteed!”“5000 Facebook Followers in a Week!”“Get Rid of Negative Reviews!” Yelp released a PSA to their business owners warning of reputation management companies who claim to work with Yelp to perform services such as removing negative reviews, boost ratings,…
We hear increasingly from potential clients they don’t want to use Google AdWords because “we did that for a while and all we did was burn through a bunch of money with no return.” We have had great success leveraging AdWords for our clients so we know it can work–if done properly. In order to…
What to wear for today? Am I trying to look casual or formal? Do I wear the blue button down or the red polo? Should I sport the blazer or leave it at home? These are all questions most of us face every day. We wake up determined to look our best. Most of us…
This blog is going to be a little out of the ordinary for a tech and marketing company, but because the long July 4th weekend is upon us it is completely fitting. Our country declared independence from Great Britain 238 years ago this Friday. It is remarkable that the United States, a country of little…
We’ve all been through breakups. Sometimes you think things are going along just fine, then WHAM your S.O. tells you to shove off. If you really cared about that person you probably asked a few questions. What went wrong? Is there something we could have done differently? Is there a chance to make things work…
I was having a discussion with a friend the other day and he was complaining about how younger people in today’s workforce “just don’t get it”. He opined they don’t understand the basics of how to provide great customer service, communicate properly, problem solve. I reminded him not all younger people should be stereotyped like…
Marketing comes with its challenges, especially if you’re a brand new company. You’re meeting with prospective clients and they all want to speak with past clients as a reference–but you have none because you’re a start-up. This is gut check time. Do you take shortcuts to establish credibility for your business, or do you use…
The Sarasota Chamber has partnered with the Lakewood Ranch Business Alliance and the Florida Public Relations Association to present a Marketing and Public Relations Workshop on Wednesday, May 14 at the Polo Grill. The workshop will feature an opening keynote followed by a choice of three workshops, which you can pick two. Troy Newport of Webtivity…