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Every day I receive spam in my inbox that some spambot sent about how they can help me build a better website at a cheaper price, get me on the 1st page of Google, help me with my AdWords, build a better email template, shopping cart, social media strategy, blah blah blah blah blah…. I…
Not that it makes me the prognosticator of prognosticators, but I called it: Important Notice to our Microsoft Tag Customers To our valued Microsoft Tag Customer,This August 19, 2013 notice is to inform you that the Microsoft Tag service will terminate in two years, on August 19, 2015. We are providing this two year…
The 2nd annual Anna Maria Island Chamber of Commerce’s 2013 Small Business Development Expo is just around the corner! Webtivity will be participating as a sponsor and exhibitor, and Troy Newport will be offering a series of three workshops as part of the keynote speaker sessions. The series offered by Webtivity will uncover the many…
The term SMShing is a term used to describe phishing text messages (SMS phishing). While it’s not necessarily a new problem, the newly coined term is. These phishing text messages are sent to a cell phone in an attempt to get the cell phone owner to give up sensitive information. Customers of local banking institutions…
Our brain is constantly bombarded by sights and sounds. In order to make sense of the noisy world around us our brain automatically makes snap judgements–judgements we may not even be aware of. This sub-conscious psychology is exactly what we marketers try to tap into. To illustrate my point, let’s imagine you’re driving to a…
Recently my grandfather passed away so my grandmother has been under more frequent supervision. One of the first things our family noticed was the inordinate amount of unsolicited sales calls she gets. So we quickly signed her up on the National Do Not Call Registry (www.donotcall.gov) since it only takes about 31 days to go…
Price arbitrage was again brought to the forefront when Facebook recently changed their policies to prevent the practice within their advertising network. This practice involves ad agencies buying large chunks of web advertising inventory, and then reselling it to their clients at a premium price. That allows the ad agency to make profit from managing…
Back in the infancy of SEO all you had to do was stuff a bunch of keywords in your Meta tags, hide some white text on a white background, set up 10 of the same website on different domains and you were off to the races! There was no Facebook back then. No iPad. No…
It’s too early to tell exactly what Google has done, but early indications show a major shift in how Google ranks websites was launched this week. Depending on which side of the fence you’re on you may be happy or very sad about this latest change. The change seems to be related to one of…
Back in the old days we were able to help our clients convert a personal Facebook page into a Business page, but Facebook has stepped up security measures. Now if we try to make this type of change, Facebook doesn’t recognize our IP address and blocks account access. This makes it a little difficult running…