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Success with Google Pay Per Click and Analytics Google and their strategic partners have been pushing Pay Per Click campaigns to small businesses. But how effective is Pay Per Click? Is it worth spending your budget on it? What is a Quality Score? How do you measure success? Troy Newport, Business Development Director at Webtivity…
New Location Update You are likely aware we have been in the process of getting our new home ready to move in. The journey has been a long and interesting one! But our new location is in place and the build-out will be complete for an early June move-in. You can begin sending mail to…
Managing Your Online Reviews The other night I was watching an episode of Hotel Impossible on the Travel Channel (one of my few Reality Show guilty pleasures) and host Anthony Melchiorri confronted the hotel’s Marketing Director for answering negative online reviews sarcastically. The Marketing Director’s response was that he was trying to bring some levity…
New Website Launched by Webtivity Designs In a world full of complicated relationships, job stress and financial stress, sometimes we just need to talk to someone. But talking to friends or family can sometimes be risky. We risk being judged, or having those words “I told you so” thrown at us. Heartbreak Hotline is a…
3% of Searches Affected The Google Search Blog has confirmed the “over-optimization” penalty has been factored into the Google search algorithm and made live. They are calling it the “webspam algorithm update”. Google estimates these latest changes will affect approximately 3.1% of English websites. In comparison, their initial Panda update in February, 2011 affected over…
What is it and How Does it Impact Me? Google is a money-making machine, and the bulk of their annual revenue comes from their advertising channel. You’ve probably gotten a postcard, email or phone call from Google encouraging you to use AdWords (also called PayPerClick) to advertise your business online. Google’s ad revenue increased from…
But an app can help consumers cut down on the waste You may have heard the USPS is turning to junk mail to try to turn around their several billion dollar budget deficit. A full 59% of all mail is already junk mail, and that accounts for almost 90 billion pieces of mail per year! …
Value Proposition at its Worst A colleague told me a funny and unbelievable story that sparked today’s blog post. While he was leaving the office the other day he noticed a man standing outside the office next door. Apparently the man was estimating how much it would cost to move their office to a new…
Can You Change? We often have well-established companies tell us they hate their logo or their branding. (That’s right… I’m using the word hate here.) They tell us when they started the company they didn’t put enough effort toward their branding, identity or their online marketing. Now with hindsight in their favor they see the…
Using Technology to Help Your Wallet In case you haven’t noticed or read the headlines recently, gas prices are on the rise. You may have your favorite local gas station to get your gas, but are you getting ripped off? We’ve all heard stories about gas stations gouging their customers when the wind blows in…